As we enter the new year, we can’t help but look back on the last and reflect. Overwhelmed by your support, we found ourselves continually humbled by how many people rallied together to support our small businesses and help keep our doors open — literally.
When we launched our storefront in Atwater Village in Los Angeles at the start of 2020, we had no idea the challenges that were just on the horizon. However, this community stood behind RG and supported us the entire way, allowing us to keep our shopfront and run our business digitally for all those who couldn’t come to visit.
Whatsmore, we were proud to see how you, our community, aligned and backed our mission to give back and be more sustainable. Looking ahead into 2021, we want to build upon the efforts of the last year and continue to make a positive impact.
More giving back
It is an understatement to say that last year was tough for so many individuals and businesses. But with this community, we were able to keep our doors open and continue doing what we love. This inspired us to double down on our philanthropic efforts in 2020, and with your support, we were able to donate to the Direct Relief organization who helped provide immediate front line support upon the Covid-19 pandemic. We also launched our One Tree Planted campaign for the holidays with your purchases directly helping to plant trees after the devastating California wildfires.
In 2021, we want to continue these philanthropic efforts as a company and a community. At RG, we are dedicated to giving back to our community and planet, and with your support we know that we will continue to affect positive change.
Continue to reinforce our sustainability promises
At RG, our commitment to sustainability is weaved into everything we do — from using only the finest, ethically sourced alloys to actively working to minimize our environmental impact. As we grow our business, we’re committed to reinforcing our sustainability processes and practices.
Our values will always steer us towards partners who pay fair wages to their employees, implement clean manufacturing practices and choose a responsible global supply chain of minerals. On a micro level, we are also constantly looking for ways to improve our sustainability practices here at our shop front and workshop. For example, RG is always looking for ways to commit to green energy, like choosing a storefront run on solar power and using PEFC certified wood — which promotes sustainable forest management — for our interior design.
Create more unique collections
In 2020 we didn’t just survive, we thrived with the launch of an entirely new collection that was met with so much love and appreciation by you, our community. The Holiday Collection, featured entirely new luxe pieces like the 14k Gold and Diamond Starry Night Dome ring, but also an expansion of our classic, stackable pieces so you can continue to grow and evolve your RG jewelry collection and style.
This coming year we are dedicated to creating more simple yet timeless heirlooms for you to cherish. While our new collections always add something fresh, everything we create is meant to be loved, worn, and last for a lifetime. Now, we don’t want to give too much away, but you can always count on us for affordable, sustainable gold and the perfect stacks. This coming year, you’re going to love what we have in store for you.
But until then, we sincerely hope you are enjoying all of the signature RG pieces already in your jewelry box. We also hope you know how incredibly thankful we are for you and your support, especially this past year. Every piece you purchased from RG not only helped us sustain our business, craft and livelihood, but give back and effect change. Thank you for being part of our community — we wish you so much love, light and happiness this coming year.